My sister Liz is a genius. In addition to being a dance instructor, a composer who plays all instruments, and one of the best improv performers I’ve ever seen, she’s now doing surface pattern design.

For Christmas, she pulled photos of my kids off Instagram and made this fabric:

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Somehow, this pattern manages to maximize cuteness, tastefulness, and versatility. Fully personalized, just stuff she found on my Instagram.

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I think people would pay for this (and she would want that). I’m curious if the price that feels fair to the consumer would be enough…

The reason I think it works as a product is that it’s one-of-a-kind but totally repeatable. Send photos, Liz makes the pattern, choose color and items—sheets, napkins, wallpaper—there’s an issue of proofing and “notes” which add to the cost—but this is a serious amount of work…

Here’s a side-by-side of a photo I took and how she treated it. It’s just so cool. If there are any people with business knowledge in this space that could help my sister evaluate the opportunity, I would be most grateful if you hit her up: www.elizabethand.co/.

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